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Sweet Cheeks: Since 2013

Imagery that bears fruit.

Years of research and testing came to fruition for Hess Brothers’ Fruit Company in the form of a new variety of apple: Sweet Cheeks. For Hess, releasing a new variety of apple was not only ambitious, it was an endeavor to reach a specific market and to market a hugely competitive product. Burgard Design was tasked with appealing not just to moms but making the product attractive to retailers already inundated with choices. Sweet Cheeks’ minimal design and hand-rendered imagery stands out—and stands above—both managed and traditional varieties of apples.